SaaSMAX's PartnerOptimizer is the game-changing partner discovery engine for B2B technology companies who go-to-market through reseller channel partners. PartnerOptimizer leverages neutral data-driven business intelligence, data analytics and domain expertise to provide you with custom channel insights, pinpointed partner discovery and channel optimization. We have set up the largest, most comprehensive North American database of channel partner company profiles (over 400,000 so far).

Problem we are solving: 

Nearly every Channel Chief today with very few exceptions, from big enterprise like Microsoft and IBM down to growth-stage SaaS companies are experiencing the overriding pain of wasting time, resources and budgets on the wrong partners and the critical need to recruit more partners who can drive new revenue. The types of questions that keep them awake include:

• Why are only 5-10% of our channel partners actively driving new revenue to us and selling our solutions?
• How can I obtain more information about our partners so that we can make better decisions? We have no data about what their expertise is, what they sell, what their tech stack is, what vertical markets they specialize in, are they working with our competitors, how big are they, etc.?
• How can we quickly figure out which partners we should invest in and which ones are likely to never activate?
• Why do we spend so much money and time rewarding unqualified, inactive partners with free dinners, pro-ball games, gifts etc.?
• How and where can we efficiently find more of the right ones to recruit and invest in? 
• Why are we wasting so much time and energy purchasing, nurturing, tele-selleing to lists of contacts that are not being pre-qualified to have the right skills and expertise to sell our solutions?

We help B2B tech companies create a data-driven ideal partner profile based on their most successful partners, and then use it to (a) discover new partners to recruit from within our ever-growing database; (b) profile, research and monitor their existing partners in order to identify new strategic opportunities and reduce investment in the wrong partners; (c) segment and allocate sets of partners to the right sales reps; (d) leverage in preparation for and during a call with a partner/prospect; (e) develop better messaging and hyper-targeted marketing campaigns.  This process is normally manual, inefficient, time-consuming and expensive and is further hindered by employee turnover and growing complexity within the channel.